CAD Listings

The more precisely you identify your ideal prospect (the more tightly you specify your list), the better your response will be.

Poor

Suppose you are a CAD design services firm with expertise selling to Solidworks™ software users. You mail to a list of executives from a generic list that you got for a song.

Your response is almost zero. You concluded the list was worthless and vowed never to use it again.

Better

Now suppose you mail to a list of Engineering Managers and Mechanical Design Engineers. These engineers are enthusiastic, right? After all, you offer excellent mechanical design expertise.

Your mailing draws less than 1 percent and you're still in the red. You think...perhaps we need to narrow our focus to users of specific software.

Best

Now you try a different method of targeting your list. You mail to a list of Solidworks™ users in your eight state region and you tailor a hard-hitting message around your Solidworks™ software plug-in module that drives greater design efficiency for their design team.

Eureka! This time your mailing brings a five percent response. Things are going so well you decide to go nationwide to all Solidworks™ users!

You see? The more clearly you see your target audience, the better your response will be.....

Just in the extra attention to...and correct selection of your mailing list!

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